alix barker creative
Alix Barker Creative is an independent artist, creating digital artworks for her customers
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Alix Barker Creative is an independent artist, creating digital artworks for her customers
Alix approached me to help develop her new brand identity for her small art business. She wanted a creative, aspirational and soft brand that would pair well with her Etsy audience.
As Alix works primarly with digital artworking methods, her branding needed to be accessible, versatile and relevant to a varied audience. I utilised modern, aesthetically pleasing and on-trend brand elements to appeal to her target audience.
Utilising Alix's status as a small independent business, I was able to integrate branding elements that would allow her work to feel familiar, friendly and approachable. Focusing on cursive lettering, a simple alphabet iconography and soft, comforting colours, I created a calming, unique brand for the client.
Alix's business prioritises bespoke, independently created and unique pieces of work for her customers. With that in mind, I opted to emphasise a direct, friendly and approachable branding identity throughout my construction process.
Creating and developing a brand identity that reflected Alix Barker's business and values.
Developing an approachable and accessible colour palette for Alix's digital and physical brand
Working alongside the client to create a unique, bespoke brand identity for their business.
Throughout the branding process for Alix Barker, I repeatedly utilised the themes of earth, warmth and family – creating a feel of cosiness, rustic beauty and friendliness for an independent business.
The brief for Alix required an original brand identity that reflected her creativity, small business approach and artistic abilities.
I was able to work with Alix Barker to create a logo, typography style and colour palette that felt creative and stylish, yet accessible for her varied audience and customer base.
Alix now has a carefully designed logo that can be applied across her digital and print marketing platforms
Through working with Alix, I was able to develop a clear identity that truly represented her business and values
Creativity is a driving factor in Alix's business and it was important that her brand and brand identity reflected that.
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