Fashion Wallpaper

Fashion Wallpaper is an online marketplace of wallpaper, fabrics and paints

the brief

Fashion Wallpaper reached out to me in 2020 to help them build a strong marketing presence online. They wanted to build up a core target audience of domestic decorators and deliver an authentic brand reputation through social media.

versatility

Fashion Wallpapers core strength lies in the versatility and diversity of their products, ranging from luxury designer wallpaper to name brand homely fabric prints. This versatility was crucial to highlight throughout the targeted social media strategy I was able to deliver.

style

Style, aesthetics and aspirational homes were core themes of the social strategy for Fashion Wallpaper, with much of the target audience having keen interests in interior design and homewares. Curating quality, aesthetic images to use across the social feeds was essential to building up an inspirational base.

accessibility

As the social strategy for Fashion Wallpaper was primarly aimed towards a B2C consumer base, accessibility was key to invite all potential customers to access designer prints and styles. Using informal language, appealing to everyday home needs and creating an empathetic tone of voice, I was able to create an accessible feed.

my work

Amsterdam Green Paint

21st Aug

'Darkly rich and sumptuous, this decadent forest green can elevate many a space and create drama, style and space in any home. '

Cantaloupe Rug Sanderson

3rd Oct

'Nothing says autumn more than this stylish and stunning Cantaloupe rug from Sanderson.This richly textured, comfortable and cosy piece is a rustic and charming addition to any space, bringing warmth to your home this season.'

Anita Print Borastapeter

5th Dec

'Beautiful, bouncy, floral and fun, this incredible Anita print from Borastapeter has a bright and earthy palette against a wonderfully chaotic design. A twist on the traditional daisy design, this is a lovely print for spring and summertime. '

quality marketing from scratch

As Fashion Wallpaper approached me without any existing social media feeds, I was required to craft and curate the tone of voice, imagery themes and visual style of their digital marketing platforms. Through this I have been able to build a solid brand voice and reputation that can be easily recognised by existing and potential consumers.

outcomes

The brief required a dedicated and knowledgable approach to building a social media strategy for a previously established brand. Through my work, I was able to establish well-managed social media platforms, inspire regular engagement and set up a solid baseline for all future marketing efforts.

To find out more about my case studies and services, get in touch with me today!