honey bee beautiful

Honey Bee Beautiful is a natural skincare brand, homegrown in the heart of Wales.

the brief

Honey Bee Beautiful reached out to me for help with their social media and brand consultancy whilst launching new products and collections. 


Honey Bee Beautiful's social strategy needed to reach those interested in beauty, skincare and health - specifically targeting those over 30. With different skincare products available from the store, it was important to share empathetic content that resonated with a variety of different skin conditions.


As bees, honey and nature feature so strongly in the brand identity of Honey Bee Beautiful, it was important to highlight this through the social strategy. I embedded this into the social content through varied post types, informative captions, nature-based imagery and warm sunny colours.


With prior knowledge of the target audience for Honey Bee Beautiful, an informative, knowledgable tone of voice was crucial to gaining their trust and respect. Given the nature of the products within the healthcare industry, sharing tips, facts and knowledge was a core part of the social strategy.

services delivered

social marketing

Developing an ethical, honest and knowledgable social strategy to promote organic beauty products.

content writing

Creating a cohesive content writing strategy and building up a solid tone of voice for all marketing copy.

social analytics

Managing and monitoring the social analytics, and incorporating useful data in future content planning.

my copywriting work

What Causes Skin to Age & How To Make It Glow

12th May
'Where possible, take the time to manage your stress - take up meditation, mindfulness and other natural therapies to help your body feel calmer on a day-to-day basis. Our faces are often the worst victims of prolonged periods of stress, so opting for a more peaceful lifestyle could make a positive impact.'
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Five Top Tips for Plastic Free Beauty

2nd July
'When it comes to our beauty and skincare routines, we all wish we could do more to make them a little less harmful. From makeup bags of plastic bottles to bathroom cupboards of nasty chemicals, it can be hard trying to find the right eco-friendly products for your skin. At Honey Bee Beautiful, we celebrate Plastic-Free July all year round. '
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The Perfect Christmas Eve Skincare Routine

5th Dec
'On Christmas Eve night, all through the house, nothing was stirring - not even a mouse. In reality, however, everyone is stirring on Christmas Eve night, and prepping and decorating and planning and wrapping. It’s one of the busiest nights of the year, and it can be a really tough time for your skin. '
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brand creation through marketing

One of the core goals of the Honey Bee Beautiful marketing strategy was to highlight the natural, ethical and cruelty-free processes supporting the brand. This was helped and developed through the use of nautral, earthy imagery, a knowledgable tone of voice, sunny colours and graphic design throughout the social feeds. 


The brief required a warm, friendly and knowledgable tone of voice, a strategy for gaining social engagement and for their marketing to reach loyal and new customers in the beauty industry. 

I was able to transform their social channels into consisent, coherent and engaging platforms, with fully developed personas and strategies in place. 

brand awareness

The Honey Bee Beautiful name has now been incorporated into its entire marketing strategy.

user relations

Honey Bee Beautiful now has an engaged relationship with its customers, encouraging solid communication.

established social feed

Honey Bee Beautiful now has a cohesive, appealing and colour-coordinated social feed.

Client Testimonial

To find out more about my case studies and services, get in touch with me today!