How Using Social Media Can Help You Find A Job

Writing a CV is a different experience for almost everyone who sites down to write one. You might be a CEO with 20 years of experience to your name, a middle-weight with a bright and happy future ahead of you, or a late entrant to the industry – just trying to get your foot in the door. This blog post will be speaking entirely to the latter, to those who aren’t sure whether their skills are entirely transferable, and who might need a little help establishing their ‘marketing vocabulary’. One of the biggest problems facing young people in 2018 is the struggle for secure and long-term work.

The Millennial and Gen-Z demographic is one of the most diversely skilled and educated in history, yet with few jobs and highly competitive industries it can be tough finding an in. As someone currently facing that struggle, but with just a touch of experience to her name, I wanted to share some of the tips I’ve learnt when it comes to writing up my CV. I’ve taught myself how to rephrase, refresh and re-describe the various skills I have to fit into the expectations of the marketing companies I strive to work for. Now, I want to help others turn even simple achievements into something monumental.
So let’s get started.

How to Spin your Social Media Skills 

Without generalising an entire generation, it’s fairly safe to say that the majority of us will use social media profiles. We’ll post regularly on our Twitter, Instagram, Snapchat and Facebook feed, communicating with others and sharing content we enjoy. In layman’s terms, this activity is low level when it comes to career experience. But with the right spin on it, this everyday contribution to the digital and social fields can be rewritten to sound impressive and experienced.

Some examples: 
Taking and planning your Instagram feed becomes ‘curating an image bank for personal social marketing’. 
Writing a thread of Tweets on the many failings of Donald Trump becomes ‘creating targeted content on social, cultural and political topics for public consumption’. 
Sharing a lengthy post on your favourite sub-Reddit becomes ‘communicating digital content to large audiences on popular social sites for Millenial and Generation-Z audiences’. You can even take into account the length of time you’ve owned and used your social media profiles. Posting on Snapchat for 4 years can be translated into ‘shared and posted content continuously and regularly on a visually driven platform for personal and social use’.

But why do we need to do this?

Firstly, I want to establish that I’m not writing these tips as a way of encouraging young people to ‘cheat the system’. This is not lying about the work you have done, it’s simply re-evaluating it for a particular purpose. For so many of us, gaining valuable experience whilst studying at university or college just wasn’t an option, with heavy course loads, hectic schedules and personal responsibilities taking priority. Internships in our chosen fields were different to gain to access to, and with our only option being unpaid work, there wasn’t a lot to go on. But social media is something that a lot of people can do, but only certain people can do well.

This new perspective on social media marketing not only serves as great content on a CV, but also a sincere confidence boost to so many people out there worried about their lack of experience in marketing. You do have experience, even if it’s not 3 months working for a high profile marketing agency. You have got history with media marketing, you simply gained it in your local coffee shop, in your bedroom, on the tube, on your latest holiday. You have self-taught adaptable and transferable skills, and these should never be discounted. Instead, take what you know, what you’ve taught yourself, and use them to help you succeed in the industry you love.

I hope this post helps anyone who is worried about their lack of experience in marketing, and I’m hoping to do a couple more of these posts for newbies to the industry! Let me know if you have any more topics you’d like me to cover!

Nikki McCaig

Nikki McCaig

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